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    Seven-Eleven in Tie-up Talks with Yahoo Japan

    Japan's biggest c-store chain may act as a distribution site for products purchased on Yahoo Japan.

    TOKYO--Seven-Eleven Japan, the convenience store unit of Seven & I Holdings Co. Ltd., stated it was in talks with Yahoo Japan Corp., the country‘s top Internet portal, on a comprehensive operational tie-up, reported the Herald News Daily .

    Through the alliance, Japan's biggest convenience store chain may act as a distribution site for products that were purchased on Yahoo Japan's online auction service, according to the report. The two companies will also consider setting up a joint Web page and joint sales campaigns to attract more customers to their stores and sites.

    A Seven & I spokesman said in the report that the two companies were not considering a capital tie-up. Seven-Eleven Japan and Yahoo Japan set up an online shopping venture in 1999. The two companies said Seven-Eleven Japan would boost its stake in the company, Seven and Y Corp., by purchasing shares from Yahoo Japan by February and that the venture would become a subsidiary of Seven & I.



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