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BENTONVILLE, Ark. -- In an effort to take capitalize on increased customer traffic during the upcoming summer months, Sam's Club is partnering with nearly a dozen supplier manufacturers to launch 100 Days of Summer.
The program offers a portfolio of consumer insights, category management expertise, new products, and merchandising and promotional in-store support from helpful associates who understand the c-store industry, noted Catherine Corley, vice president of marketing and insights for Sam's Club.
"Our goal is to help convenience store owners save money, which is important every day, but even more so during tough economic times," Corley said in a released statement. "The 100 Days of Summer campaign will give c-store owners the tools necessary to maximize profits during busy summer months, and it reinforces the value of being a Sam's Club Business Member."
Mark Ghannam, independent convenience-store operator of J&K Kings Highway Mobil in St. Louis, has benefited from the program. "The prices are cheaper than any other wholesaler, plus the 2 percent cash back is great. I really like the (Sam's) manager. He's very helpful and always lets me know when there's something new in the store or anything going on that might help me."
Convenience store operators and owners who are not currently a Sam's Club Business Member can learn about the campaign online or by visiting the nearest Sam's Club, noted Corley.
"We provide consumer trend information, category management templates and, of course, every day low pricing on items essential for their businesses such as snacks, beverages, and equipment," Corley said in a released statement.