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GRIMES, Iowa -- Ryko Manufacturing announced today that it has changed its name to Ryko Solutions Inc. and launched a new brand identity program.
Ryko, based here, said in a news release the move was made in an effort to strengthen its position as the "total industry solutions provider building more profitability for car wash owners and operators."
As part of the new brand identity program, Ryko unveiled a new corporate logo and website, designed to be an industry resource for customers and potential investors seeking ideas about how to build a profitable car wash business.
"When you start with superior equipment, add a national network of highly trained service technicians, blend in environmentally safe, cost-effective chemicals and a marketing support structure that helps customers drive greater profitability, you have all the fundamental ingredients in place that a car wash owner is looking for," stated Steven L'Heureux, CEO of the managed car wash system provider. "Clearly, Ryko has become a turnkey solutions company and a valued business partner to our customers, so our new name more appropriately captures the essence of our business."