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    Rutter's Unveils Latest Store Design

    New location in York county, Pa., is one of 10 planned for 2008.

    YORK, Pa. -- On Friday, Rutter's Farm Stores unwrapped its latest store design with the opening of a 5,200-square-foot store in Springettsbury Township. This store is the first of 10 that will be built in 2008 -- potentially a record year of growth for the company, Rutter's stated.

    "This is an exciting time of growth for Rutter's, particularly as we introduce our most advanced design ever," Scott Hartman, president and CEO, said in a statement. "This is the new face of Rutter's, and we look forward to bringing it to many more communities in the months to come."

    The store features a modern, environmentally friendly design that includes a white roof to keep the building cooler and reduce energy demand, according to the company. At the forecourt, 18 pumps fill customers' tanks. Inside the store, upscale elements abound, a few of which include open ceilings and the liberal use of floor and wall tile, extending into bathrooms that feature floating ceilings, music and upscale accents, the company stated.

    The store also features Rutter's latest foodservice offerings, including custom stir-fry, fajitas and fresh-baked bread, Rutter's stated. Customers can customize "oriental bowls" by choosing meats such as chicken, beef and pork, and adding fried or white rice, noodles and vegetables. Customers also can select a number of toppings and dressings, according to the company.

    Other foodservice offerings include seven varieties of sub and cibatta rolls that are available for sandwiches or for individual retail purchase, the chain stated. A self-serve premium coffee bar, seating and a no-fee M&T Bank ATM round out the store's offering.

    This store is part of the company's largest growth plans in its history. In January 2008, CSNews Online reported the 52-unit chain will invest $55 million to build 10 convenience stores and 11 car washes, which will provide more than $4.5 million in wages and benefits to 350 newly created positions.

    Hartman told CSNews Online when the plan was announced that the chain typically opens two to three new stores per year, but the schedule for several store openings happened to fall in 2008.

    "A little bit of this is timing," said Hartman. "It takes so long to get approved these days. The majority of the stores have been in development for two to four years. The timing is that we have a lot stores ready to go in 2008."

    The expansion will launch the company into Dauphin County, Carlisle and Chambersburg, Pa., markets for the first time, and by year-end, Rutter's will operate 58 convenience stores in Pennsylvania.

    "It's going to be a busy, exciting year for all of us," Hartman told CSNews Online in January.

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