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"We're offering more gas prizes this year. That's one of the prizes that our customers love, so that's what we love to give them," said Jeff Leedy, Rutter's chief customer officer.
In February, four Rutter's customers who registered their Rutter's Rewards cards won a month of free gas in the drawing. For every month for the rest of this year, though, the convenience store chain will choose eight winners to receive free gas for a month, Leedy explained.
The enhanced prize list isn't the only big change to the Register, Scan and Win contest. Now, customers who swipe their registered Rutter's Rewards cards at the pump will be entered into the monthly drawing, whether or not they redeem their Rutter's Rewards at that time, according to the company.
In addition to free gas, Rutter's has awarded coupons for free coffee, macaroni and cheese and discounted car washes. Customers have also won cents-off-per-gallon rewards added to their rewards cards, and gift cards.
The latest grand-prize winner, Linda McDannell of Hanover, Pa., won a 47-inch flat-screen television.