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    Rutter's Coffee Goes Super-Sized

    The retailer is dropping its 12-ounce cup and introducing a 24-ounce variety.

    YORK, Pa. -- Rutter's Farm Stores is offering its biggest coffee yet, a 24-ounce cup, which from Monday to Aug. 26 comes with an introductory price of 99 cents. The chain also is dropping its 12-ounce variety, but will continue to offer 16- and 20-ounce sizes.

    "The 12-ounce cup was, by far, our slowest-selling cup," said Brian Matlock, vice president of foodservice. "We expect the new 24-ounce cup to surpass the 20-ounce cup to become our top seller. Customers want a great cup of coffee, and they want more of it."

    After the introductory offer, the 24-ounce cup will sell for $1.39. The 16-ounce cup retails for $1.19, and the 20-ounce cup is $1.29, according to the company.

    The new size is another step in the evolution of Rutter's coffee program. Last fall, the company augmented its Classic and Decaffeinated coffees with the introduction of four new specialty flavors: Premium House, Dark Roast, Vanilla Hazelnut, and High Voltage (50 percent more caffeine). Rutter's also offers specialty coffee condiments, including Italian flavored syrups; Ghirardelli chocolate, white chocolate and caramel sauces; chocolate, vanilla, cinnamon and nutmeg powders; and whipped cream. Rutter's added new cappuccino and hot chocolate flavors, as well.

    Family-owned and third generation-managed, York, Pa.-based Rutter's operates 51 convenience stores in York, Adams, Cumberland, Franklin and Lancaster counties.

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