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    Rutter’s Introduces Blackberry App

    Release follows the company’s iPhone app launched last year.

    YORK, Pa. -- Rutter’s Farm Stores introduced a free app for BlackBerry smartphones, complementing the Rutter’s iPhone app introduced last year, and the retailer plans to introduce an app for Droid mobile devices in a few weeks, the company reported.

    Both apps are available as free downloads at www.rutters.com. Additionally, the iPhone app is available from the Apple App Store, and the BlackBerry app will be available from BlackBerry App World within a couple of weeks, according to the company.

    “BlackBerry and iPhone are the two biggest players when it comes to smartphones,” said Scott Hartman, president and CEO of Rutter’s Farm Stores, in a released statement. “Consumers are more mobile than ever, and Rutter’s wants to be right there with them.”

    By downloading the apps, customers can get directions to their nearest Rutter’s stores, check current gas prices, and redeem paperless mobile coupons sent directly to their smartphones.

    With the apps, customers can register their Rutter’s Rewards loyalty cards, which when used on purchases of more than 1,600 everyday items will earn them cents off gasoline. More than 160,000 customers have saved money on gasoline since the debut of Rutter’s Rewards.

    Clicking on the Rutter’s Rewards icon on their smartphone displays will bring up their unique member number and bar code, which can be used for transactions instead of a Rutter’s Rewards card or key fob.

    Family-owned and third generation-managed, York-based Rutter’s Farm Stores operates 55 convenience stores in York, Adams, Cumberland, Dauphin, Franklin and Lancaster counties.

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