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YORK, Pa. -- Rutter's Farm Stores updated its award-winning mobile application (app) by adding enhancements that allow customers greater access to Rutter's Rewards, the chain’s loyalty program that offers cents-off-per-gallon rewards on gas.
The improvements include greater access to customer’s rewards account history; a new gaming leader board configuration; and the ability to "check in" at all Rutter's locations from the app. Existing features are up-to-the minute gas prices at each Rutter's location; the ability to provide customer feedback; access to store menus and in-store specials; and the Spin and Win slot machine game, which gives customers a chance to win free merchandise in Rutter's stores.
Rutter's also announced the launch of www.winrutters.com, a website that makes its Spin and Win game available to customers who don't have smartphones. In order to play, a customer must be a registered Rutter's Rewards cardholder and register at www.ruttersrewards.com. The cards can be obtained free of charge at any Rutter's Farm store, the company noted.
As CSNews Online reported last month, the Pennsylvania convenience store chain recently enhanced its rewards program by giving customers a four-cent gas discount just for swiping their Rutter's Rewards card at the pump, while giving them the ability to earn additional cents-off-per-gallon rewards with in-store purchases.
Rutter's launched its first mobile app in 2009, and recently won a Customer Engagement Award for best mobile application at the 2012 National Retail Federation annual convention.