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    Rudolph The Red-Nosed Reindeer Shines Light on Hostess

    Limited-edition packaging and promotion features classic movie.

    This holiday season, Hostess snack cakes will be shining bright as characters from the 1964 animated classic Rudolph The Red-Nosed Reindeer appear on packages of snack cakes.

    Through Dec. 16, 2006, packages of Hostess Twinkies, Cup Cakes and HoHoHos will offer a $3 mail in rebate with purchase of the Rudolph The Red-Nosed Reindeer DVD and 2 multi-packs of specially marked Hostess products. The specially marked multi-packs will be available nationwide and will be supported by in-store displays.

    "As the brand known for America's classic snacks, Rudolph The Red-Nosed Reindeer provides a great opportunity to bring together two classics and reinforce Hostess' connection with families who relate warmly to this timeless holiday film," said Kevin Kaul, marketing director at Hostess.

    Interstate Bakeries Corp., the maker of Hostess products, is one of the nation's largest wholesale bakers and distributors of fresh baked bread and sweet goods under various brand names, including Wonder, Hostess, Dolly Madison, Baker's Inn, Home Pride, Merita and Drake's.

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