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    Royal Treatment for Customers

    Royal Performance Group launches customer loyalty program for its retail members.

    HINSDALE, Ill. -- Royal Performance Group, a division of Royal Buying Group Inc., a national organization dedicated to maximizing sales and profitability of convenience store and petroleum locations, has introduced its Royal Rewards Loyalty Program.

    "The Royal Rewards Loyalty Program will provide our retailer membership with a flexible rewards program that will identify and retain their most profitable customers," said Michael Zielinski, RBG’s president and CEO. "The Royal Rewards Card is the first of our stored-value product offerings we are rolling out under our card services division --the Royal Performance Group."

    "We are pleased to be working with First Data Corp. to provide a customer reward card program that will increase our membership’s sales, total revenue and market share," said Thomas Gilbert, RBG’s vice president of sales and marketing. "This program will provide real-time delivery of promotional marketing and reward offers to our memberships’ customers -- instantly enhancing their purchasing experience."

    The Royal Rewards Loyalty Program will be offered to RBG’s membership in the Midwest region through the remainder of 2005, with a national launch in January 2006. For companies requesting further information on this program, or who wish to establish their own gift or loyalty-based program using stored-value technology, please contact Tom Gilbert at [email protected] or at (888) 728-3724 ext. 32.

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