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    Royal Buying Group's STARZ Buying Club Changes Name

    It's now the Shell Buying Club, with a new logo and Web site.

    LISLE, Ill. -- Effective immediately, the STARZ Buying Club changed its name to the Shell Buying Club, and is a comprehensive convenience retailing program operated by Royal Buying Group Inc. to assist Shell-branded network partners in the United States in the form of vendor marketing programs, rebate administration and vendor promotion management, the company reported.

    The Shell Buying Club Vendor Team negotiates programs with the best program/ pricing available in the marketplace by utilizing its membership as chain leverage.

    "Our goal for 2010 is to create additional brand alignment for Shell-branded retailers and wholesalers," Stephen Walker, CR business development manager for Shell Oil Products US, said in a released statement.

    The program's name is not the only thing that changed -- it also has a new logo and Web site address, which is www.shellbuyingclub.com. It can be accessed directly without having to enter through Shell Source, according to Angela Angelilli, director of sales for Royal Buying Group Inc. The new Web site has a completely new design and provides easier navigation with more information.

    "Our objective is to utilize the strength of the Shell brand, and the opportunities for successful, impactful sales promotions at Shell branded locations," said Michael Zielinski, president and chief executive officer of Royal Buying Group Inc. "And as we are now rolling out our 2010 promotional programs, we are confident our Shell-branded wholesale and retail members and our vendor partners will enjoy the increased exposure and sales results."

    Shell retailers and wholesalers looking for more information, or to sign up for the Shell Buying Club, or current Shell Buying Club members that have any questions regarding the new program, may contact Angela Angelilli at [email protected] or call (630) 353-7951.

    Vendors/suppliers/manufacturers looking to participate in Shell Buying
    Club promotional activities may contact Sharon Porter, director of
    vendors/business development at [email protected] or call
    (630) 353-7975.

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