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HINSDALE, Ill. -- Royal Buying Group Inc., which represents 4,400 convenience stores, has signed an agreement with GSP Marketing Technologies for the latter to provide customizable signage to RBG members through GSP's CStoreSigns.com Web site.
GSP works with c-store chains including Circle K, The Pantry, Turkey Hill, Quick Chek, Maverik and Cumberland Farms.
CStoreSigns.com allows independent c-store owners to customize POP in real time and to preview and print their promotions, the company reported. The company offers tools including POPManager, a Web-based point-of-purchase management tool, and POPRender, a software application that generates store-specific POP placement guides.
"We are excited to be able to bring RBG members a signage program that will enable them to present a high quality, consistent signage image to their customers," said Sharon Porter, RBG's director of business development. “This product will supplement our continued focus on the top-selling convenience store categories, and provide our suppliers the ability to increase the focus on their top selling brands and promotional efforts.”
“We are very pleased to offer Royal Buying Group special access to our CStoreSign.com service,” said Steve Judy, GSP marketing regional manager. “Our recent enhancements to the site will give Royal Buying Group members the opportunity to produce great-looking signs, and to review their sign choices before committing to a specific design.”