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    Royal Buying Group Launches Reporting, Product Database

    Company also launches new Shell Buying Club Web site and re-launches its own Web site.

    LISLE, Ill. -- Royal Buying Group Inc. (RGB) launched its new velocity reporting and database product named "R" Data, and re-launched its Web site www.royalbuying.com. The company also launched the "New" Shell Buying Club Web site www.shellbuyinggroup.com.

    "Our MIS department has worked diligently for more than a year to update the industry's most accurate velocity reporting tool and to create interactive websites to compliment our database development," Michael Zielinski, president and CEO of Royal Buying Group Inc., said in a released statement. "We continue to lead the industry in representation of the independent retailer by creating efficient solutions to the challenges presented by that segment. Our state of the art database, written in a .net environment, allows us to repair bad feeds of data and linkage issues -- caused by the rapid transition of various owners of a particular convenience store."

    Mark Hill, RBG's director of IT, added: "We have updated our database management continuously since we began in this industry, but this project was the largest undertaking to date. We are excited by the long term potential solutions that 'R' Data will provide to our vendor partners, as well as providing pertinent data to our members for their exclusive use in the management of their stores."

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