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    Royal Buying Group and Shell Oil Sign Deal

    RBG to provide marketing, management and administration services to all Shell branded channel partners.

    HINSDALE, Ill. -- CORRECTION: On Thursday, December 18, 2003, CSNews Online published an article about Royal Buying Group's multi-year retail agreement. However, we inadvertently used an outdated photo to accompany the story. Here is the story with the correct photo.

    Royal Buying Group, Inc. has signed a multi-year agreement with Shell Oil Products US and Motiva Enterprises LLC to establish and conduct a convenience store buying club named STARZ (Shell Trading and Retail Zone) Buying Club, according to the company.

    Royal Buying Group will provide convenience retailing services to all participating Shell branded channel partners in the form of marketing programs, rebate administration and promotion management, including Shell branded proprietary products and programs.

    "Shell branded retailers use a proprietary website named Shell Source for their communication with Shell, and we wanted to enhance the site by creating an area that included both a convenience retailing communication center and a vendor and convenience retailing marketplace," said Chuck Ryan, manager of convenience retailing at Shell. "Shell retailers can increase their efficiencies by accessing Royal Buying Group's promotional products and services directly through the Shell Source portal."

    STARZ is a virtual resource that provides Shell branded retailers and wholesalers with business information, communication tools and successful practices. The STARZ Buying Club also provides opportunities for buying benefits and vendor rebates on products and services that petroleum and convenience store operators commonly purchase.

    "By combining the strategic directives of the SOP US Convenience Retailing Team, with our niche services for the independent retailer, Royal Buying Group has taken a significant step in aggregating the buying power of all Shell branded channel partners, said Michael Zielinski, president and CEO of Royal Buying Group Inc. "Our personal relationships and complete merchandising capabilities will continue to help both vendors and operators achieve 'The Competitive Edge' in the convenience store industry."

    Shell branded retailers may call (877) STARZ4U - (877-782-7948) extension 17 for more information or to join the STARZ Buying Club. Interested Vendor partners may also call (877) 782-7948 extension 11 for marketing and merchandising opportunities.

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