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SANTA CLARA, Calif. -- Robinson Oil Corp.’s Rotten Robbie convenience store chain partnered with OpenStore by GasBuddy to launch a new website and mobile application (app) for its on-the-go customers. The app’s features include updated fuel prices, coupons, deal alerts, promotions sent via social media and quick access to feedback.
"The c-store industry is shifting to accommodate the on-the-go customer with mobile coupons, quick alerts to phones, and creating numerous portals to communicate and build loyalty with customers," said Tom Robinson, president of Robinson Oil Corp. "We look forward to enhancing the Rotten Robbie presence by partnering with OpenStore by GasBuddy to continue to provide more value to our customers."
The free app is available for iPhone, BlackBerry and Android devices.
"Connecting with customers is key to gaining loyal and satisfied customers. Rotten Robbie realizes the significance of tapping into the technology that their customers like to use," added Jason Toews, co-founder and CEO of OpenStore by GasBuddy. "OpenStore is a complete turnkey social technology solution that will support Rotten Robbie's strategies to reach their customers with targeted marketing and powerful messaging."
Rotten Robbie, owned and operated by Robinson Oil Co., is an independent, private brand marketer with 34 gas stations and convenience stores. More information on the retailer’s app is available at www.rottenrobbie.com/MobileApps.