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    Roosters, Donkeys and Rams, Oh My!

    QuikTrip mascots hit the road to promote private label energy drinks.

    Four QuikTrip employees have donned furry costumes and are traveling around the country in support of the company's private label energy drinks -- Rooster Booster, Donkey Kick, Ram Jam and Dr. Dogg, reported Tulsa World.

    Each mascot also has a corresponding decked-out vehicle to complement the drinks, said Mike Thornbrough, manager of public and government affairs for the Tulsa, Okla.-based QuikTrip.

    The mascots visit QuikTrip stores and distribute samples of the drink and coupons. They also pose for pictures with the customers that are featured on the company's Web site: www.quiktrip.com.

    Notices were posted in-stores earlier this year seeking employees interested in the summer promotion. Three men and one woman were chosen. The company "tried to match up a person with the costume -- we tried to find the best fit for each character," Thornbrough told the newspaper.

    The group has also attended baseball games in Tulsa, Okla.; Dallas, Texas; Witchita, Kan.; Kansas City and St. Louis, Mo.; and Des Moines, Iowa. The group will spend the next week in Atlanta, Ga. and then end the tour in Phoenix, Ariz.

    At the games, three of the mascots change into QuikTrip's alternate costumes -- a hot dog, beef taquito and chicken taquito -- and run a race on the field. "We get to act up, and we try to flatten each other. The crowd loves that," said mascot Zach Efaw in the report.

    Efaw, a full-time clerk for QuikTrip, was chosen for its newest drink, Ram Jam. He has been a mascot for the company since April 2004, when he started as Donkey Kick.

    "You're offered an opportunity on the field to help get the crowed around me involved," Efaw told the Tulsa World. "I fell in love with it. It makes you free to become someone else … and have a good time."

    Efaw recalls a memory from the tour, when four Kansas City T-Bones mascots joined in a race, and one T-Bone "comes out of nowhere, lays it down on Donkey Kick, who falls flat on his face," he told the Tulsa World.

    "The mascots have been great. They really do a good job," said Thornbrough. As a result, the brand's private label energy drinks have seen increased sales, the report stated.

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