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    R.J. Reynolds Launches New Retailer Web Site

    The site, www.engageRJRT.com, provides 24/7 access to tobacco category resources.

    WINSTON-SALEM, N.C. -- In an effort to provide enhanced customer service, R.J. Reynolds Tobacco Co. launched www.EngageRJRT.com, a new Web site providing the company’s retail partners with 24/7 access to tobacco category information, and consumer and industry data, for use in engaging adult tobacco consumers, the company stated.

    "It’s all about providing valuable learning opportunities to our retail partners, giving them the resources they need to optimize tobacco performance within their outlets," Rick Baker, vice president—trade marketing development for R.J. Reynolds, said in a statement. "Educating our retail partners about our business and the category overall, is very important. The more effective we are at that, the more effective they will be in delivering winning results in their outlets."

    The Web site provides retailers with information to optimize their business, including customized store reports, tobacco industry news and trends, training materials for R.J. Reynolds’ retail programs and more, according to the company.

    Updated regularly, EngageRJRT.com is designed to enhance tobacco category sales and overall sales within retailers' outlets, the company stated.

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