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    Ricker Oil, Open Pantry and Daily's Go High-Tech

    C-stores will feature LIFT Retail Marketing Technology's new suggestive point-of-sale technology.

    ATLANTA -- Ricker Oil, Open Pantry and Daily's convenience stores made agreements with LIFT Retail Marketing Technology to feature the LIFT Station within their stores.

    "We see a terrific opportunity to offer our customers more of what they want," Quinn Ricker, President of Ricker Oil Co., based in Anderson, Ind. said in a released statement. "The LIFT Station will also allow us to better deliver on our promise of fast, friendly customer service," added Jay Ricker, Chairman of Ricker Oil and former Chairman of NACS.

    "We are excited to be implementing this innovative technology," Robert Buhler, President and CEO of Open Pantry, based in Pleasant Prairie, Wisc. said in the statement. "We have always prided ourselves in being an early adopter of technology-based solutions -- like our Ring Thing loyalty program. The LIFT Station will help promote this program and enhance our customer experience through greater participation."

    "The LIFT technology allows us to deliver stronger consumer value to every customer visiting our stores. It blends well with other targeted technology we have recently adopted. We believe it’s a great solution to an age old puzzle, and we are looking forward to full deployment in 2011," Daily's CEO Steven Hostetter said in the statement.

    The LIFT Station is a new suggestive selling point-of-sale (POS) technology that displays up-sell offers to shoppers based on what they are actively buying, according to the company. The station is connected to the POS cash register system and when an item is scanned the platform identifies the best add-on offer based on a variety of factors such as the promotional calendar, day-part and profitability. The shopper-facing LCD screen then displays a digital ad at the same time displaying a selling script on the cashier-facing touch screen.

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