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WILTON, Conn. -- Drinks Americas Holdings Ltd. purchased the assets of The Rheingold Brewing Co., makers of Rheingold Beer. Drinks Americas will be the exclusive producer and marketer of Rheingold Beer, famous in New York since 1883. Terms of the transaction were not immediately disclosed.
Drinks Americas' CEO, J. Patrick Kenny, said, "Rheingold Beer is an American icon brand. Certainly everyone born and raised in New York knows and appreciates Rheingold's rich history. We at Drinks Americas are excited about Rheingold's future in the New York market, as well as its growth nationwide."
Kenny continued, "Rheingold Beer fits perfectly into the Drinks Americas portfolio of icon brands. We expect the line to continue its resurgence in the New York metro area and to use such growth to add additional points of distribution for our other products. Many of our distributors and key customers for our Newman's Own Lightly Sparkling Fruit Juice Drinks are already in the beer business. In addition, the line complements our Sackets Harbor 1812 Beer and will generate purchasing efficiencies."
Marvin Traub, a member of Drinks Americas' Board of Directors and former CEO of Bloomingdale's, said, "Rheingold has been a wonderful and appealing brand name to New Yorkers for many years. I believe that, combined with our company's management and marketing expertise, it represents a great opportunity."
Drinks Americas' develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages, often associated with icon celebrities or targeted demographics.
Drinks' portfolio of alcoholic beverages includes Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream, Roy Yamaguchi's Y Sake, Aguila Tequila, Normans Wines from Australia's oldest winery, Drinks' award winning Cohete Rum Guarana from Panama, and Damiana, the Mexican liqueur and 1812 Beer from Sackets Harbor Brewery. The company’s non-alcoholic brands include Swiss T and Newman's Own All Natural Sparkling Fruit Juice Drinks.