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NEW YORK -- The 2006 At-Retail Media Conference & Product Showcase will be held during Advertising Week, providing retailers, brands and ad agencies with information on the emerging retail media channel.
"The at-retail channel has grown to a $19 billion market," said Doug Hope, the show's director. "Today, retailers and brands understand the benefits of reaching out to consumers when and where they make their buying decisions."
The event combines the newest at-retail technology with traditional at-retail media products to provide a complete retail media channel solution. The conference is scheduled for Sept. 26 to 27 at the American Conference Center. The event is timed to focus on markets on the at-retail channel when the entire media industry is in New York City.
At-Retail Media is produced by VNU Expositions' GlobalShop, presented by DDI magazine and sponsored by POPAI. For more information, please visit www.atretailmediaexpo.com. VNU Expositions and DDI magazine are sister companies to CSNews -- all part of VNU Business Media.