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CHICAGO -- Information Resources Inc. (IRI), a provider of market intelligence for retail channels, released its 2006 New Product Pacesetters list, which contains the 10 most successful new consumer packaged goods for 2006.
"These brands truly beat the odds, since less than one quarter of new brands exceed the $7.5 million hurdle for year-one sales that is required to earn Pacesetter status," Sunny Garga, president, IRI Business and Consumer Insights, said in a written statement. "The Pacesetter report provides a detailed assessment of this year's winners to reveal the product benefits that resonated with consumers, the trends to watch for future new product opportunities and sales benchmarks to consider when evaluating new product introductions."
Less than five percent of new brands achieve $50 million or more in one year sales, according to IRI.
The top food and beverage brands for 2006 reflect consumers' increasing focus to total health and wellness, without sacrificing convenience. The number one consumer packaged good for food and beverage, based on first year dollar sales across food, drug and mass channels, was the Kraft South Beach line, with $231 million in first year sales. Following that was:
-- Dreyer's/Edy's Slow Churned ice cream: $229
-- Breyer's Double Churned ice cream: $135
-- Dannon Activia yogurt with probiotics: $128
-- Coke Zero carbonated soft drink: $121
-- Gatorade Rain sports drink: $120
-- Black Cherry Vanilla Coke carbonated soft drink: $83
-- Sara Lee Soft & Smooth whole grain bread: $81
-- Stouffer's Lean Cuisine Paninis frozen entrees: $78
-- Stouffer's Corner Bistro frozen entrees: $77
"Clearly, a number of trends will impact new product development focus and opportunity next year, ranging from a rising number of gourmet consumers to a growing demand for eco-friendly packaging," said Garga. "However, consumers' drive to incorporate more nutritious food and beverages into their diets will be the dominant force by far. The multiple dimensions of nutrition that are likely to drive significant opportunity for the next several years include convenient nutrition, kids' nutrition, functional nutrition that provides specific health benefits, such as protection from cancer and heart disease, and nutrition that delivers beauty benefits from the inside out."