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PLAINVILLE, Mass. -- Cumberland Farms marked its newest remodeled store by donating 20 cents to King Philip Regional High School for every Chill Zone fountain beverage or cup of coffee sold Tuesday at the store, The Sun Chronicle reported.
The c-store operator hoped to raise at least $1,000 for the school, which serves Wrentham, Plainville and Norfolk, Mass.
The school plans to use the funds to buy breakfast for sophomores when they take state tests, assistant principal Julie Miller told the newspaper. "It's an awesome opportunity for us to give something to the kids that we wouldn't be able to do otherwise," she said.
Cumberland Farms' redesign features a coffee and cappuccino bar; ChillZone fountain and other drink dispensers; a wide selection of wrapped sandwiches, such as chicken parmesan subs; and an area offering fresh breakfast sandwiches and personal pizzas, the newspaper noted.
"We truly believe the pinnacle of convenience is not having to go to multiple places to shop," said Ari Haseotes, president of Cumberland Farms Retail Division. The redesign allows stores to be "food centric," putting food "up front and center," he said.
Cumberland Farms is holding community fundraisers during the grand re-openings of all its remodeled stores. Haseotes told the newspaper the chain's executives choose a program to support after talking to community members. "We've attempted to focus -- not exclusively, but heavily -- on youth-based charities and organizations," he said.
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