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    Relaxation Drinks Make Strides at Flash Foods, Sam’s Mart

    BeBevCo signs largest distribution agreement yet with Flash Foods, while Sam's Mart authorizes sale of Phase III Recovery in three states.

    STATESVILLE, N.C. and PALM BEACH GARDENS, Fla. -- Bebida Beverage Co. (BeBevCo) formed an agreement with Flash Foods of Georgia to carry Koma Unwind products at more than 170 convenience stores in Georgia and Florida. This marks BeBevCo's largest retail partnership to date, according to a company announcement.

    "In these stressful times, the demand for relaxation beverages is growing and now KOMA Unwind Products are arriving in Georgia," said BeBevCo CEO Brian Weber.

    Flash Foods of Georgia, a self-distributor through Distribution South, has operated since 1952. It distributes its own grocery products and fuel using its own transports internally or through subsidiaries of The Jones Co.

    "Distributor by distributor and chain by chain, we are getting our products in more locations at an ever-increasing pace. This deal is a major deal for us; in fact, it's the biggest retail partner yet," said Weber.

    BeBevCo's Koma line includes the Koma Unwind "Chillaxation" drink in sugared and sugar-free versions, as well as the Koma Unwind "Chillaxation" shot.

    In related news, Attitude Drinks also signed a new distribution agreement for its ready-to-drink real milk recovery drink Phase III Recovery. Sam's Mart Inc. authorized the sale of the beverage at all North Carolina, South Carolina and Georgia Sam's Mart locations. Choice USA will distribute Phase III in North Carolina and South Carolina, and Savannah Distributing will distribute it in Georgia.

    "We are excited about the authorization of Phase III in Sam's Mart," said Jack Shea, Attitude Drinks' executive vice president of sales. "We expect to repeat the initial success of Phase III in the Southeast, as we have done in New England. The authorization in Sam's Mart is a big step in that direction."

    Sam's Mart Inc. started business in 1991 and now operates a chain of 150 stores in North Carolina, South Carolina and Georgia.

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