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MILWAUKEE, Wis. -- RedPrairie Corp. appointed Carol O’Kelley to the position of chief marketing officer. In this role, O’Kelley will be responsible for RedPrairie’s global marketing organization, and she will report to the CEO Mike Mayoras and become a member of RedPrairie’s Executive Leadership Team, the company reported.
“We are pleased to welcome Carol to RedPrairie’s leadership team,” said Mayoras in a released statement. “Her unique mix of retail and supply chain expertise, combined with her talent for marketing strategy and execution at a global level, will make her an undeniable asset to our organization as we carry out our growth strategies.”
O’Kelley comes to RedPrairie with nearly 20 years of leadership experience, spending the past four years as vice president and chief of staff of Oracle’s Retail Global Business Unit. She has also held executive marketing positions at Manhattan Associates and Retek, which was acquired by Oracle in 2005.
“RedPrairie’s reputation for developing solutions that successfully help customers solve real world challenges is unsurpassed,” O’Kelley said. “I look forward to working with our employees and customers on identifying ways to further strengthen our brand promise.”
In her role at RedPrairie, O’Kelley will steer the company’s brand vision and oversee all aspects of corporate marketing, including industry marketing, campaign strategy, various lead generation activities, and other marketing-related initiatives.