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READING, Pa. -- During 2009, Redner's was able to collect $93,753 and over three tractor-trailers full of new, unwrapped toys to be donated to the various Toys for Tots programs throughout Eastern Pennsylvania, Maryland and Delaware, the company reported.
A trademark to Redner's program is the paper Toys for Tots choo choo trains that customers can purchase for a $1 donation. Trains are displayed within the front of the stores throughout the holiday season bearing a personal message written by the customer. Additionally, coin collection containers are placed at the checkouts within each store.
"We know that this program brings smiles to the communities in which our stores are located," Ryan Redner, chief operating officer said in a released statement. "To have been able to raise more than $93,000 and three trucks full of toys is exciting and a testament that our customers are always willing to help their neighbors in need."
Highlighting the 2009 program was Redner's Warehouse Market in Levittown, collecting $9,505 through train sales alone. Associates located throughout Redner's trade area in both large and small stores made significant contributions with the top train salesperson coming from Redner's Fredericksburg (Lebanon County) Warehouse Market.
The key component of the program communicating to the customer that all money and toys collected within a store are donated to the local community. It has been an important part of the program's success to ensure all the money and toys are returned to the customer's community through local Marine Corps Reserve Centers or the Marine Corps League, the company stated.
Toys are distributed for the immediate holiday but the money is donated at the conclusion of the program in January to ensure that each group begins the following year with a positive balance, which they can use to purchase toys or other needed materials, according to the company.
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