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READING, Pa. -- A digital shopper marketing partnership between Grocery Shopping Network (GSN) and Redner's Markets Inc. has proved to be fruitful. In the past year, Redner’s doubled its online traffic, enhancing its sales efforts and driving in-store sales, the company stated.
"Strengthening our digital marketing strategy has been a long-term goal for our organization and we are very happy with the results our partnership with GSN has provided," said Ryan Redner, chief operating officer. "As our shoppers continue to migrate toward the digital world, we have expanded our digital offerings to provide greater value and better access to tools and resources that are helpful in planning a trip to one of our stores. Our overall goal is to provide our shoppers with the same great services and resources they have enjoyed in our stores for the past 42 years on their mobile device, home computer or preferred digital medium."
GSN's digital shopper marketing program enables retailers and brands to jointly optimize their digital shopper marketing efforts to benefit the shopper as well as each other, according to the company.
The combination of resource drives web and in-store traffic while providing comprehensive ROI (return on investment) measurement by harnessing:
- Global web strategies;
- Retail media;
- Data driven marketing solutions; and
- targeted brand messages, educational content and savings offerings.
"As the digital marketing landscape continues to evolve, shoppers have more choices than ever. Cutting through the clutter is a distinct challenge in this environment and data driven marketing solutions are enabling retailers to engage shoppers in a meaningful way that increases value for the shopper," said Robert Krajeski, president of Grocery Shopping Network. "Our ROI based digital shopper marketing platform assists retailers in driving in-store and digital traffic while providing shoppers with a tool to manage and customize their shopping experience. This combination is unique to the industry and highly effective, as displayed in the great success of our partnership with Redner’s Markets."
Redner’s Markets Inc. is an employee-owned company that operates 42 Warehouse Markets and 17 Quick Shoppes throughout Eastern Pennsylvania, Maryland and Delaware.
Founded in 1996, Grocery Shopping Network has expanded to reach shoppers across Internet platforms. GSN’s expanding suite of shopper solutions includes integrated websites, mobile, social and digital advertising software and programs designed to stand alone or enhance and extend existing efforts.