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Red Bull is charging through with Red Bull Cola, a premium, all-natural soda that has been nearly 20 years in the making, the company stated. The drink is the brand's first extension since the debut of Sugar-Free Red Bull, and contains kola nut and coca leaf, as well as natural caffeine derived from coffee beans. Using the tagline "strong and natural," it has no preservatives, phosphoric acid or artificial flavors, Red Bull stated. The cola will initially be launched in seven countries -- the U.S. (starting in June in Las Vegas), England, Austria, Switzerland, Italy, Ireland and Russia. Sizes are 12-ounce cans and 12-ounce four-packs.
Red Bull North America, Santa Monica, Calif.
(310) 393-4647; www.redbullusa.com