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    RBG Clucks Up New Partnership

    Buying group to promote the Krispy Krunchy Chicken program to retailers.

    HINSDALE, Ill. -- Royal Buying Group Inc. (RBG) has signed a multi-year agreement with Krispy Krunchy Foods, partnering to operate and promote the Krispy Krunchy Chicken program to retailers in the Chicago market and to new markets nationwide. The program is open to all retailers; buying group membership is not necessary.

    Targeted to spanning all day parts, the Krispy Krunchy Chicken program provides stores a branded or co-branded image, a unique and complete menu offering, flexibility to utilize existing equipment (where possible), numerous graphics/signage options, thorough on-site training, marketing development support, and free design/layout -- all with no contract to sign and no franchise or royalty fees, according to RBG.

    RBG is currently opening new sites and reserving territory protection for new locations. This program can be installed in any other type of retail format (pizza restaurants and other restaurant/entertainment venues are currently reviewing it).

    "We are excited to be partnering with Krispy Krunchy Chicken to offer this all-encompassing program that enables retailers to offer a branded foodservice offering that does not require a franchise fee or royalties," said Sharon Porter, director of business development for RBG. "The flavor profile of the program's menu items will allow retailers to set themselves apart from the competition."

    Dan Shapiro, executive vice president for Krispy Krunchy Foods LLC, added, "We have been working with retailers who are part of Royal Buying Group and have wanted this partnership for a while. We think this gives us a tremendous opportunity to grow with a quality company such as Royal Buying Group Inc."

    Royal Buying Group Inc., headquartered in Hinsdale, Ill., is a national organization dedicated to maximizing sales and profitability of convenience store and petroleum locations. It now represents over 5,500 locations nationwide.

    Established in 1993, Krispy Krunchy Foods is one of the fastest growing foodservice providers in the country. Headquartered in Jonesville, La., it now counts over 400 locations, growing at a rate of more than two locations per week.

    For more information, contact Al Lebron, sales and merchandising representative, Royal Buying Group, at [email protected] or 888-728-3724, ext. 61.

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