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LOS ANGELES -- Next Estate Communications and NASCAR together launched the NASCAR prepaid Visa card -- an off-the-shelf, prepaid financial tool with built-in appeal for NASCAR fans.
NEC is a provider of retailer-sold, association-branded prepaid debit cards. The company’s prepaid products are sold in over 50,000 retail locations nationwide.
"Next Estate is adding the most powerful brands in the country to its suite of pioneering payment products. This gives our retail partners more exclusive products and our customers more choice," said Mark Troughton, CEO of NEC. "NASCAR represents the most brand-loyal, passionate consumers and we are honored that they chose Next Estate and our Green Dot Financial Network to power their program."
The NASCAR Visa prepaid card is the first reloadable sports-affinity debit card and combines services and benefits with additional perks for racing fans.
In addition to providing cardholders with financial flexibility and freedom to pay for purchases at stores, online, over the phone, or wherever prepaid Visa cards are accepted, the new cards have the added convenience of withdrawing funds from more than one million Visa/Plus ATMs worldwide. The NASCAR prepaid Visa card, which requires no applications to fill out and no credit checks, will also feature the NASCAR logo.
NASCAR prepaid Visa cardholders will also enjoy the ability to have their payroll checks deposited directly onto their card, in addition to adding more money onto their card at Green Dot Financial Network retail locations nationwide. The cards will be issued by Columbus Bank and Trust Company in Columbus, Ga.
With the purchase of the card, fans will also receive a premium NASCAR-licensed gift and enjoy a free trial membership in the Official NASCAR Members Club (ONMC). The card’s debut at retail stores is set for first quarter of 2006, and will be supported by NASCAR online and via newsletter promotion to its most loyal fans.
"Through our partnership with Next Estate, the NASCAR prepaid Visa card will provide our sport’s millions of fans with enhanced and flexible purchasing opportunities. With a national fan base that overlaps in every geographical market, coupled with NEC’s over 50,000 retail locations and nationwide reload network, including a wide variety of NASCAR retail sponsors, NASCAR fans will have a terrific opportunity to purchase and reload the card," said Mark Dyer, NASCAR vice president of licensing and consumer products.