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DULUTH, Ga.-- RaceTrac convenience stores is installing BLOCKBUSTER Express-branded movie kiosks from NCR Corp. in 309 locations in five states throughout the Southeast, so RaceTrac customers can rent their favorite new movies 24 hours a day, the company reported.
The kiosks will be located either inside or outside most RaceTrac stores. As part of the new partnership, RaceTrac will be running a two month promotion from April 3 through June 5, where customers renting a DVD can purchase a two-liter Coke product and any one of Lance popcorn, 5-ounce Sour Patch Kids, or 5-ounce Sour Patch Watermelons for only $3, by showing the RaceTrac associate their BLOCKBUSTER DVD case at checkout, the company stated.
"Because RaceTrac guests are always on the go, we strive to provide them with value and convenience with everything we offer," said Eric Williams, vice president of marketing and category management at RaceTrac. "With BLOCKBUSTER Express, our guests are guaranteed a great selection and a great price on their favorite movie each time they visit."
BLOCKBUSTER Express kiosks are the highest-capacity DVD-rental kiosk in the industry, with the capability to hold more than 950 DVDs each, including "Black Swan" and "Tangled," the vendor reported.
"We are excited to help RaceTrac’s customers make every night a movie night," Justin Hotard, vice president and general manager, NCR Entertainment said in a released statement. "RaceTrac has a long history of delivering exceptional service and convenience to its customers throughout the Southeast, and we are pleased to be their entertainment partner. Our partnership with RaceTrac will help NCR continue to grow our BLOCKBUSTER Express business in key markets, giving consumers even more convenient locations to choose."