RaceTrac Engaging Consumers via Pinterest

ATLANTA -- RaceTrac Petroleum Inc. is turning to Pinterest to run its latest customer promotion.

RaceTrac is running a weekly giveaway for the next 12 weeks on the popular social media site. Every week, one fan will win a $50 RaceTrac gift card and a month of free coffee.

As part of the promotion, RaceTrac will post a weekly theme on its Facebook and Twitter pages every Monday. Consumers can then pin an appropriate item based on the theme, using the hash tag #RTWeeklyWins. The convenience store chain will randomly select winners.

For this week's giveaway, consumers are asked to pin their favorite spring-themed pin. RaceTrac will randomly select a winner on Friday, March 15.

RaceTrac Petroleum Corp. operates approximately 330 c-stores in five Southeastern states.