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Whitehouse Station, N.J. -- Quick Chek implemented GSP Marketing Technologies (GSP) POPRender software to ensure accurate store-level execution of its point-of-purchase (POP) marketing program, the company reported.
POPRender is a visual tool that will enable Quick Chek to plan and implement in-store sales plans and ensure they are effectively communicated at the store level.
GSP's POPRender simplifies execution of complex marketing plans by automatically generating store-specific illustrations of each site that include POP marketing materials for a given sales period, according to the company. Through a drag-and-drop interface, the software enables users to create renderings of various store facings (storefronts, pump locations, vault doors and foodservice areas) and position POP to be displayed in those areas. POPRender then marries store-specific facings with current promotional data to generate 100 percent store-specific and promotion-specific POP placement guides, the vendor reported. It also considers more permanent signage and "rollover" promotions, which run for extended periods of time. The end result is a store-specific "POP Roadmap" that store personnel can easily understand when they install their promotional POP.
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