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    Quick Chek Awards Sub-Eating Champ

    New Jersey native wins $500. Meanwhile, the company adds a unique blend to its coffee lineup.

    WHITEHOUSE STATION, N.J. -- The more than 100-unit convenience store chain, Quick Chek, awarded $500 to Hillsborough, N.J.-native Matt Kulcsar over the weekend for winning the Quick Chek Playoff Pep Rally Sub Eating Contest, which was held Sunday at the New Windsor, N.Y., Quick Chek location, the company stated.

    Kulcsar beat 12 other contenders and earned the top spot after eating a Quick Chek 12-inch Italian sub in six minutes and 44 seconds. The event also featured an appearance by Chris Marino from local radio station WSPK-FM, Monster Energy Drink's Monster Zone, games and prize raffle drawings, according to the company.

    In other Quick Chek news, the company upgraded its coffee lineup with Huehuetenango, a hard-to-find coffee brew from Guatemala, the company stated. The coffee features a crisp taste and fruity, floral finish, and will be available in regular and decaffeinated varieties at all Quick Chek stores until April 18, 2008.

    "Coffee connoisseurs know way too well that this top end, premium coffee is extremely difficult to find -- even in the trendiest and most popular coffee houses," Mandy Steindl-Kwiecien, category manager for Quick Chek, said in a statement. "We are excited all of our customers will be able to enjoy Huehuetenango, a coffee renowned for its composition of the highest quality Guatemalan beans available."

    A portion of profits from the sale of the fair trade certified coffee are donated to Coffee Kids, a Latin American organization that funds programs to improve the lives of coffee farmers and their families.

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