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IRVINE, Calif. -- PumpTop TV teamed up with online marketing trailblazer Gary Vaynerchuk to provide its 12 million monthly viewers with original tips and content from Gary's new book "CRUSH IT! Why NOW Is the Time to Cash In On Your Passion," the company reported.
Vaynerchuk is a self-trained social media guru who revolutionized the wine industry with his video blog, Wine Library TV, and grew his family wine business from $4 million to $60 million in annual revenues in five years. He will be delivering original 30-second video tips from his book on PumpTop TV nationwide network starting this Oct. 12.
"The original video content from Gary Vaynerchuk is part of PumpTop TV's ongoing campaign to deliver compelling informational and entertainment that viewers will not find anywhere else," said Doug Woo, executive vice president of AdtekMedia, the parent company of PumpTop TV.
As part of PumpTop TV's Local Boost technology, the network can target key markets with localized ads and content, banners that promote details of Vaynerchuk's personal book tour appearances. Local Boost gives advertisers the ability to reach consumers through hyper local targeting and focus messaging by ZIP codes, markets, address and even customer segments.
Additionally, PumpTop TV recently announced a joint venture with Outcast, which lets advertisers such as Red Bull, General Motors and VH1 reach a combined audience of more than 20 million motorists each month on 12,600 screens at service stations and convenience stores nationwide, including 15 of the top DMAs.