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PumpTop TV, a digital media provider at gas pumps, signed a content deal with MovieSet.com to air “behind the scenes” clips from movie location shoots across PumpTop’s network in 12 markets.
One of the first production previews will focus on "King of Fighters" starring Sean Faris, Will Yun Lee, Maggie Q, Ray Park and Bernice Liu and directed by Gordon Chan, a well-known martial arts director.
In addition to MovieSet.com, PumpTop has signed content agreements with as many as 25 other media and information providers such as Dilbert, JD Powers, Comedy.com, Meredith’s Better.com, and Scripps’ DIY Network.
“Content is an evolving strategy for the medium,” said Doug Woo, EVP, AdTek Media, parent company of PumpTop. “People are already attracted to our medium. We already have fixed eyeballs. Because of that, content is not used to get people to watch, it’s to give them a good experience.”
Last week, PumpTop unveiled it first branded entertainment campaign with Gary Vaynerchuk, author of "Crush It! Why Now is the Time to Cash in On Your Passion." The estimated $400,000 one-month trade deal serves double-duty by promoting Vaynerchuk’s book appearances in local markets and providing content for PumpTop’s network at the gas pump.
Outcast (formerly known as Fuelcast) and PumpTop TV, two of the largest digital video networks at the gas pump, have formed a joint venture to create a unified advertising network.
The co-branded push combines inventory from Outcast and PumpTop to create a national network of more than 12,600 high-definition large screens in 15 of the top markets reaching more than 20 million consumers each month.
Outcast will handle advertising sales and marketing for the network, led by Nathan Gill, chief media officer. Adtek Media, the owner of PumpTop, will drive product and technology innovation, leveraging the company's strategic relationship with Westinghouse Digital, a leading manufacturer of LCD TV screens.
With the joint venture, advertisers now have two major choices for video advertising at the pump: the newly formed network, and Gas Station TV, which offers inventory in 100 markets to deliver 30 million monthly consumers.
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