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IRVINE, Calif. -- PumpTop TV and Music Choice have partnered to bring the biggest names in the music industry to the gas pump through two monthly 30-second interviews played on the PumpTop TV network, which reaches 12 million motorists each month when they fill their tanks.
"We are extremely excited about the opportunity to partner with Music Choice to bring exclusive interviews with some of the biggest names in the music industry to our viewers at gas pumps across the country," Doug Woo, executive vice president of AdtekMedia, parent company of PumpTop TV, said in a statement. "We continue to work with forward-thinking media companies to create and provide our viewers with fresh, dynamic and interesting content to make their experience at the pump entertaining, informative and enjoyable."
Music Choice, a leading video on demand network and music provider in the United States, will create these interviews exclusively for PumpTop TV. PumpTop TV will also give viewers a more targeted experience by showcasing special localized content, provided by Music Choice, in its banners, according to the company.
Christina Tancredi, Music Choice executive vice president, stated: "Music Choice is not only a video and music network, we are also a content provider and always looking at new and innovative ways to reach our customers with captivating content."
The first exclusive video segment features pop singer Lady Gaga, who gives motorists some insight on the childhood influences of her current fashion style. She explains that even as a child she was "wearing crazy stuff" and that her childhood nickname, Blossom, "could have been cuz she always dressed so crazy on that show" or because of how she and Mayim Bialik, the actress who played Blossom, both share a "big nose," according to a statement by PumpTop TV.
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