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    PumpTop TV Joins Forces With ExerciseTV

    Companies look to spur motorists to exercise while filling up.

    IRVINE, Calif. -- "Pump Up at the Gas Pump" is the new catchphrase at gas stations equipped with PumpTop TV, which is broadcasting a new exercise program at thousands of gas pumps.

    PumpTop TV partnered with ExerciseTV to feature 30-second exercise videos at gas stations across the country. Viewers also may download 10 videos of exercises that can be done at the pump, or, anywhere else, at www.exercisetv.tv/pump. The 10 original videos were created exclusively for PumpTop TV by ExerciseTV, which was founded by Jake Steinfeld of "Body by Jake" fame.

    While at the pump, motorists will see ExerciseTV trainers give a quick tutorial and then demonstrate in 30 seconds how the exercises are done.

    "Pumping gas is five minutes of down time that could be used to fuel a healthy lifestyle," said ExerciseTV General Manager Chris Mansolillo. "So why not get pumped up at the pump with effective 30-second video programs in over 15 categories including abs, yoga, cardio, Pilates, pregnancy workouts and kickboxing?"

    "These new 30-second workout videos are a unique and interactive way to jump start the rest of your day," Doug Woo, executive vice president of AdtekMedia, the parent company of PumpTop TV, added. "This reflects PumpTop TV's continuing commitment to millions of viewers at the pump to bring fun and freshness to the gas station experience."

    PumpTop TV is viewed by more than 12 million motorists each month. ExerciseTV reaches more than 37 million customers through its various media.

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