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IRVINE, Calif. -- PumpTop TV, a leading out-of-home digital media network, deployed partnerships with 10 gas and service stations throughout Detroit.
“We're very excited to expand our reach into Detroit, which is the pulse of the automotive industry in America and a natural fit for PumpTop TV,” Doug Woo, executive vice president of AdtekMedia, the parent company of PumpTop TV said in a released statement. “We’re eager to provide rewarding content that's relevant and exciting for Detroit residents on the go, and look forward to seeing the response from motorists whose lives are linked to the auto industry.”
PumpTop TV is an out-of-home digital network located at-the-pump, offering a rich content experience spanning the latest in entertainment, health and wellness, travel, the environment, fashion and more, according to the company. It features geographic localization capabilities that will allow content providers to reach Detroit consumers on a more targeted level.
Additionally, the PumpTop TV network is part of a nationwide affiliate network between PumpTop TV and Outcast that provides advertisers a combined audience reach of more than 20 million motorists each month. PumpTop TV currently appears on over 12,600 screens at service stations and convenience stores throughout the U.S., including 16 of the top DMAs.