Publix Plans Fuel-Focused C-stores

LAKELAND, Fla. -- Publix Super Markets is building two more Pix convenience stores -- in Casselberry and Spring Hill, Fla. -- as a test to see whether stores that primarily offer fuel can be successful, according to a report in The (Lakeland, Fla.) Ledger.

The Pix stores will be built where Publix grocery stores already are located, said spokesman Lee Brunson, according to the newspaper. They will offer gasoline and such items as cigarettes, ice cream, candy, gum, chips and snacks, he said. "The other Pix are convenience stores," Brunson said. "These are fuel sites. We're trying to look at them; it's a test program," the The Ledger reported.

Publix Super Markets has opened four Pix stores in the past few years in the Lakeland area. The first opened July 2001 in Lakeland. The Polk County stores occupy 1,200 square feet in a kiosk-style format, with gas pumps on each side of a small store area. The other stores measure 4,000 square feet, according to The Ledger.

Brunson said the two planned Pix stores will feature 160-square-foot buildings where customers will pay through windows for gas. There will be four gasoline pumps, enabling a maximum of eight customers to pump gas at once.
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