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    Publix Opens 7th C-store

    New Florida store is the smallest of all Pix locations.

    LAKELAND, Fla. -- Publix Super Markets Inc. plans to open its seventh Pix convenience store sometime this month in Seminole, Fla. The 160-square-foot unit, which is the tiniest in Publix' diverse Pix portfolio, will sell gasoline just as the other half dozen Pix stores do, spokeswoman Maria Brous told CSNews sister publication, Progressive Grocer .

    "Pix is a project we've been working on for five years," Brous told the magazine. "Like any other project we undertake, our goal is to understand the business, and understand what our customers are looking for in the business."

    Publix has five Pix locations in Florida and one in Franklin, Tenn. The Pix stores range from 160 square feet to 4,000 square feet, and each offers different features, explained Brous. The 4,000-square-foot stores, which are located in Lakeland and Jacksonville, Fla., each have ATMs, and custom sub sandwich tables; while some of the smaller units offer pre-made subs, she said in the report. One Pix unit features a car wash.

    "We study each format to learn customer preferences. We continue to try different prototypes," she told Progressive Grocer .

    Pix units also offer a couple of gasoline different programs. Customers can bring in a Publix receipt of $30 or more to receive 3 cents off each gallon of gas; or they can get the 3 cents off per gallon if they pay by Publix gift card, reported the magazine.

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