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Oct 17, 2012

Tastykake and Hershey Launch New Kandy Bar Kakes

PrintTastykake and Hershey Launch New Kandy Bar Kakes  

PHILADELPHIA -- Tastykake is teaming up with The Hershey Co. to launch Kandy Bar Kakes, a blend of cake and candy featuring Hershey's most popular flavors and combining "the best of both worlds," the company said.

"Tastykake is thrilled to partner with Hershey's to introduce the new and innovative Kandy Bar Kakes, perfect for the Halloween season," said Brent Bradshaw , the vice president of marketing for Flowers Foods cake brands. "Hershey's incredible brand recognition, along with the renowned freshness and deliciousness of Tastykake, will ensure Kandy Bar Kakes become family favorites."

Kandy Bar Kake varieties include S'mores Kandy Bar Kake made with Hershey's Cocoa, Peanut Butter Kandy Bar Kake made with Reese's Peanut Butter and Peppermint Kandy Bar Kake made with York Peppermint Flavor.

The new Kandy Bar Kakes are available in five-count individually wrapped multi-packs and 2.1-ounce single serves and carry a suggested retail price of $1.69 for a single serve and $3.99 for a 5-count multi-pack.







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