RICHMOND, Va. -- Swedish Match, maker of Red Man Moist Snuff, revealed a new packaging lid for the line of smokeless tobacco, which it guarantees to lock in freshness.
The new FlavorFresh Lid creates a tight seal, improving moisture retention and locking in freshness, the company stated.
"For adult moist snuff users, freshness is extremely important in their purchase decision," Steve Abbot, senior brand manager for Red Man Moist Snuff, said in a statement. "For our consumers, the new lid means that the tobacco stays moist and fresh, ensuring that Red Man Moist Snuff always tastes great."
The launch of the new FlavorFresh Lid will be supported by a national sweepstakes offering a chance to win a trip to the Alaskan Wild. One winner and a guest will receive a five-day adventure exploring Alaska, and choose from excursions including an Alaskan Wilderness Cruise, a train trip to Spencer Glacier or a flight to tour Mt. McKinley, America's tallest mountain, the company stated. Adult consumers 21 years of age and older can enter each day by visiting www.redman.com/fresh. The contest ends Nov. 15.
"We think you have to travel pretty far to find an experience fresher than the one under the Red Man Moist Snuff Flavor Fresh Lid. To prove it, we're sending one lucky dipper deep into America's freshest frontier -- the Alaskan wilds," Abbot added.
Red Man Moist Snuff is available in long cut wintergreen, fine cut natural and long cut straight.
