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DAVIE, Fla. -- Vapor Group Inc. opened its first retail store under the Total Vapor banner.
Located on Biscayne Boulevard in North Miami Beach, the retail outlet will serve as the company's flagship store. It is the first of five stores planned to open by early August. The store will be open seven days a week.
"We are delighted to have opened our first store to sell our full line of products. Moreover, in the coming weeks, we will open three more stores in the Miami-Ft. Lauderdale area and one around Orlando for a total of five new stores," said Vapor Group's President and CEO Dror Svorai.
This opening is part of the rollout of Vapor Group's previously expanded "brick-and-mortar" and online retail strategy for the company's several brands.
"As I have said before, by year-end we plan to have opened 10 retail locations in metropolitan Florida. And based on the stores' performance by year-end, we may decide to further invest in retail expansion in or out of our home state, either by direct ownership, or the offering of a 'business opportunity' or 'franchise' for our products," Svorai added. "We are confident that this retail expansion will increase our 2014 revenues and profits."
Davie-based Vapor Group Inc. designs, develops, manufactures and markets vaporizers and e-cigarette brands. Its products are marketed under the Vapor Group, Total Vapor, Vapor 123, American Smoke and Vapor Products brands.