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WINSTON-SALEM, N.C. — A brand extension from Newport is making its way to backbars across the United States.
R.J. Reynolds Tobacco Co. is rolling out Newport Platinum nationally beginning this week. Newport Platinum styles offer adult smokers "a fresh take on Newport cigarettes with a refreshingly smooth menthol taste that is different from the traditional Newport family," according to company spokesperson Jacob McConnico.
The latest addition to the Newport family will be available in two styles: Newport Platinum (Kings and 100's) and Newport Platinum Blue (Kings and 100's).
Newport Platinum is being offered in direct response to demand from adult menthol smokers for a different menthol product offering from the brand. Its styles broaden the Newport portfolio and enable the brand to offer a more diverse range of products for the diverse range of adult smoker tastes, McConnico added.
Newport is R.J. Reynolds' top-selling cigarette brand. R.J. Reynolds, based in Winston-Salem, is an operating company of Reynolds American Inc.