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    Mistic Declares Jan. 1 as #VapeDay2015

    Education campaign will tap into New Year resolutions.

    CHARLOTTE, N.C. — One e-vapor company is doing its part to encourage adult smokers to make vaping part of their new year.

    Mistic is launching #VapeDay2015, an awareness campaign for the entire vaping community designed to educate family, friends and colleagues about the benefits of electronic cigarettes and personal vaporizers. In conjunction, the Charlotte-based company is declaring Jan. 1 as #VapeDay2015.

    "Even though vaping continues to grow in popularity, many smokers in the U.S. and abroad have yet to experience e-cigs as an alternative to traditional cigarettes," said John Wiesehan Jr., CEO of Mistic. "What better day than Jan. 1 to celebrate VapeDay2015 when so many smokers are making New Year's resolutions about their desire to do something about their smoking."

    As part of the campaign, Mistic is asking vapers to take part in this event by sharing their success stories of switching to e-cigarettes from traditional cigarettes by word-of-mouth or online using the #VapeDay2015 hashtag.

    Mistic also is inviting fellow e-cigarette manufacturers, local vape shops and others involved in the vaping industry to share in the spirit of #VapeDay2015 in their own ways. For more information on #VapeDay2015, click here.

    In celebration of #VapeDay2015, Mistic is offering special giveaways and sales discounts on its social media platforms and websites. To participate in Mistic’s #VapeDay2015 social media giveaways, adult vapers and smokers must "like" either the Mistic or HAUS Facebook page. Each page will offer different giveaways. Participants are then asked to share their New Year’s "vaping" resolution for 2015 on the appropriate page using both the #MyMisticResolution and #VapeDay2015 hashtags.

    The deadline to enter Mistic's #VapeDay2015 social media giveaways is Dec. 31. Winners will be announced Jan. 9.

    Mistic electronic cigarettes is an independent brand of vapor products, primarily sold through brick-and-mortar retail channels under the direction of its parent company, Ballantyne Brands. The company's Mistic brand of rechargeable and non-rechargeable e-cigarettes, HAUS line of vapor products and HAUS e-liquids are sold in approximately 68,000 retail outlets and wholesalers across the United States.

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