RICHMOND, Va. -- R.J. Reynolds Tobacco Co. is expanding its Camel Crush line nationally with Camel Crush Bold. The new product, which provides adult smokers the opportunity to experience full flavor non-menthol with "menthol on demand", will hit retail shelves next week.
The filters of Camel Crush Bold contain capsule that, when squeezed, releases a small amount of menthol in the filter, producing a fresh taste, the company said, adding the tobacco blend is the same Turkish-Domestic blend as in Camel Filter cigarettes.
Camel Crush bold joins Camel Crush and Camel Crush Menthol in the product line-up. It is designed to both menthol and non-menthol adult smokers. According to the company, in testing adult smokers liked the fact that they were able to decide when, or if, they wanted to add a fresh menthol taste to their cigarette.