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CONCORD, N.H. — The New Hampshire Lottery is offering consumers the smell of success with its first-ever scratch-and-sniff ticket, reported WMUR. The bacon-scented "I Heart Bacon Scratch Ticket" went on sale Jan. 5.
"The [N.H.] Lottery is focused on developing new and fun ways to engage customers," said Charlie McIntyre, executive director of the New Hampshire Lottery Commission. "The 'I Heart Bacon' scratch ticket combines two things people love: the chance to win cash and the wonderful, enticing smell of bacon."
The new ticket sells for $1 and has a potential grand prize of $1,000. Players will smell bacon when they scratch the ticket.
To promote it, the lottery will hand out the scratch tickets and slices of bacon for free outside the Verizon Wireless Arena in Manchester, N.H., on Jan. 21; at the Main Street Cumberland Farms convenience store in Keene, N.H., on Jan. 23; at the Durham Marketplace on Jan. 24; and at the Hooksett Welcome Centers on Jan. 30.
Full information on the "I Heart Bacon" ticket is available at www.nhlottery.com.