BIC Celebrates Its Flicktacular 40th Birthday! | ConvenienceStoreNews
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BIC Celebrates Its Flicktacular 40th Birthday!

BIC Lighter celebrates its 40th birthday with the exciting “Flicktacular” consumer promotion, featuring golden-hood Special Edition® Series Birthday Lighters and includes one of the top-selling Special Edition® design series: Tattoos. From March through July 2013, lighters in this limited edition series will have an instant game code that consumers can enter online through for instant-win prizes and a chance to win the ultimate grand prize, an upscale three-day, two-night Las Vegas birthday bash for four people. SRP of $1.69.

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