Tiger Beer 'Back a Ranger' Retail Program

Goal is to inspire consumers to take action against the illegal tiger trade.

Tiger Beer is partnering with the World Wide Fund for Nature (WWF) to raise global awareness of the need to protect and double the population of wild tigers by 2022. Tiger Beer's fully integrated “Back a Ranger” retail and on-premise program launches this summer. The goal is to inspire consumers to take action against the illegal tiger trade. As part of the partnership, Tiger Beer is introducing a limited-edition package design with the iconic tiger removed from the brand’s logo. Furthermore, custom-designed point-of-sale elements invite consumers to purchase Tiger Beer, make a donation to the cause, and earn WWF relevant rewards such as branded water bottles, mugs and framed artwork. Tiger Beer will match consumer donations in the United States up to $25,000.

X
This ad will auto-close in 10 seconds