Simply Juice Drinks

Two new varieties of juice drinks, Fruit Punch and Tropical, join the Simply Beverages portfolio in January in 11.5-ounce PET bottles. The launch is being supported by an integrated marketing campaign that includes television spots, social media, coupons, sampling, in-store activation and more. Fruit drinks are the second most important segment of the chilled juices/drinks single-serve category, according to The Coca-Cola Co.